When dealing in a highly competitive area like home sales, you must be prepared to do whatever it takes to get a result. Not so long ago, the challenge of selling a house centered around getting rid of the clutter, cleaning and addressing any needed repairs. It was up to the prospective buyers to walk into a house and visualize what their life would look like there. Now professionals with careers in home staging assist the seller.
Today’s market requires a more aggressive approach, particularly to overcome the volume of quality homes available at sometimes sub-market prices. What’s needed is an understanding of what are the significant elements that will bring about the desire in the prospective buyers, telling the story that will motivate them to buy. Perhaps you have that innate perception, along with the basic skills to create that story.
Home staging is more than just putting up pretty picutures and taking out the clutter. There are many skills needed that go beyond interior design. It is getting inside the head of prospective buyers – what do they want to see that will make them know this is the home for them. When a professional home stager is on the scene, every aspect and area of the home is inspected and changed to have that universal appeal.
Neighborhoods can define who a home is going to appeal to. For instance, seasoned retirees will be more interested in peace and quiet, while a family with young children will be looking for neighborhoods with other young children. The point is you want to make sure you “profile” the home for the correct market, although not too specifically. Many factors have to be taken into consideration so that the home has the correct appeal to sell quickly and for the desired price.
It has been reported that a properly staged home can bring a 300% return on investment in home staging. This is a lot of responsibility for the home stager. It is also the reason why so many sellers are seeking the services of a home stager.
Should you consider becoming a professional home stager? Here are some questions that can help you decide if this the right career path for you:
1. Will you be happy going into other people’s homes to fix up the things that will give it a broader appeal to potential buyers?
2. Do you have the wherewithal to learn the industry? This involves taking the time and spending the money necessary for the proper training, so you can provide the best service possible, and get great results.
3. Do you have the confidence to tell someone that they must change something in their home in order to sell it?
4. Are you willing to “get out there” in order to network with real estate professionals and find prospective clients?
5. Do you have the enthusiasm and passion that it take to create your own business? Or should you consider teaming up with an established home staging business? What can you bring to an established company that they would make them want to take you on?
6. Can you continuously upgrade your standards for quality and aesthetics as you learn what potential buyers want to see?
The answers to these questions will go a long way to help you decide if a home staging career is right for you. Professionals in this industry are people who have a gift for remodeling the inside and outside of a home. They do it in such a way as to have a universal appeal to a larger number of potential buyers. They create the home so others can envision their families living there. Home stagers are hired to get a better price, faster, for a home. Are you up for it?